商务英语写作应试技巧

在bec商务英语考试备考中，我们不能绕过写作题型。虽然从小到大我们参加的英语考试中几乎都有作文题，但是bec考试考查商务知识，更具针对性。下面小编就来介绍一篇商务英语写作应试技巧。

商务英语写作应试技巧

1.先陈述结论

People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

现在人们没有时间去斟酌你的思考过程。他们需要你在前两句话中直接点明邮件的主旨。

Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

错误示例：在这本白皮书中，我们将调查补救销售培训对顾客和销售员关系的潜在影响。首先，在开始调查之前，让我们讨论一下初始条件。

Right: If we don't fund the ABC sales training program, our sales will plummet.

正确示例：如果我们不投资ABC销售培训项目，我们的销售额会大幅降低。

2.使用*一人称

Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?

有力的商务写作能巩固关系。但是如何和陌生人或是满口术语行话的人建立关系呢?

Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."

错误示例：这个组织的运作目标包括鼓舞士气和提高工作满意度。

Right: "I want to enjoy working here. I'll bet you do, too."

正确示例：我想要享受在这儿工作。我相信你也是。

3.举实例

While abstract concepts have value, they're difficult to understand when not anchored by an actual example.

虽然抽象概念有一定价值，但是如果没有实例加以解释就很难理解。

Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

错误示例：通过销售和营销能力提高销售几率对可持续的销售增长至关重要。

Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."

正确示例：因为销售信息和营销信息不匹配，我们失去了重要客户。

4.兼顾情感和理性

Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

人们根据情感做决定，然后再为决定找智力方面的理由。

Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

错误示例：我们的记录显示我们因为缺乏在竞争分析和比较方面的持续努力而丧失了10%的销售机会。

Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."

正确示例：在场的每个人都想要赢得生意以至于当我们找到丢失这笔生意的原因时，我们都坐立不安。

5.使用生动的语言

Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mental woodwork.

使用那些无趣的术语或者老掉牙的比喻会掩盖你的写作。

Wrong: "This action item calls for out-of-the-box thinking."

错误示例：这项任务要求大胆开阔的想法。

Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."

正确示例：如果你有一个想法，那你担心会中途流产，没关系先考虑再说。

6.不要重复自己说的话

Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.