课程关键词：佛山南海区成人英语培训哪里好
学习资料
Useful Tips
When presenting a product or service, an effectiveway to convince your audience is to follow the FABapproach:
Feature: highlight the features of the product orservice you want the audience to focus on.
Advantage: show how these features make theproduct or service better than its predecessors or**petitors.
Benefit: show how this product or service will improve the user's life.
Conversation
Steve Dunn, sales representative for Compix Inc, is presenting a new CustomerRelationship Management (CRM) piece of software called iCustomer.
Steve: Well, good afternoon, ladies and gentlemen. I'm Steve Dunn and I want to tell youtoday about Compix's new CRM application for your iPhone, the iCustomer.
Firstly, I’ll demonstrate exactly what this software is capable of doing.
Then, I'll outline the advantages this has over conventional CRM systems.
Finally, I'll show you how this can help boost the productivity of your salesforce significantly.
So, first of all, as a salesman I can tell you what we all want is up-to-the-minute informationabout our customers. iCustomer links your salespeople directly with your central customerdatabase so that at any time they can check what exactly the...
...without any time lost. Moving on to my next point, what are the advantages of the real-timeinformation provided by iCustomer over other CRM systems? Well, it means that for the firsttime ever your salespeople always have up-to-date details about your customers. Currentcredit ratings example, any problems with recent orders or maybe a new special offer thatheadquarters wants…
...of course, because it has a phone function. So, finally, what are the real benefits for yoursalespeople? Two words: increased productivity. Our research shows that salespeople are ableto make at least 15 per cent more customer visits per week, leading to an increased salesvolume of LIP to 30 per cent and that's not all. With...
In conclusion, if you **mit to using iCustomer, we are offering a free consultancy service foryour business. Our experts will visit your **pany and...
Thank you for listening. If anyone has any questions, I'd be happy to answer them.
Customer: Yes, I do. Do you provide software training for users as part of the package?
Steve: I'm pleased that you asked that question. We don't provide training ourselves, but oursister **pany is responsible for that and I'm sure we could discuss ways that we couldincorporate that into the package…
Understanding
Steve follows the FAB approach outlined in Useful tips. Listen again without readingand tick the features, advantages, and benefits of iCustomer that he mentions.
1 Features
A.iCustomer allows your customers to place orders directly with the **pany.
B.iCustomer provides a link between salespeople and customers' data.
C.iCustomer provides a link between salespeople and suppliers.
2 Advantages
A.Your salespeople always have current information about customers.
B.It's cheap and easy to install.
C.It's more user-friendly than any other system.
3 Benefits
A.You will save money.
B.You will produce a better product.
C.Your salesforce will be able to sell more products.
Saying it accurately
Steve goes on to present another new product, the Top-spy Anti-virus System 4 (TAS4). Reorder the extracts from this presentation for a new security system so that itfollows the FAB approach.
1.By installing TAS 4, you will save time and money by protecting your **puters againstviruses.
2.It's well worth upgrading to TAS 4 because of its low RAM or memory usage **pared toprevious versions. Consumer surveys have also shown it to be more reliable than othersystems currently available.
3.TAS 4 is a **prehensive Internet security system including a firewall and antispyware.
Match Steve's phrases or sentences on the left with those on the right that serve thesame purpose.
1.I want to tell you today about...
2.Firstly, I'll demonstrate... Then, I'll outline... Lastly, I'll show you...
3.Moving onto my next point, ...
4.What are the advantages of...?
5.In conclusion, ...
6.If anyone has any questions, I'd be happy to answer them.
7.I'm pleased you asked that question.
A.First of all, Next, And finally, I'll...
B.Let's look now at...
C.My talk today is about...
D.Please feel free to ask questions.
E.To sum up,...
F.That's a good question.
G.Why is this important? Because...
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